Search engine marketing VS SEO marketing
As we know that Search Engine Optimization is a part of Search Engine Marketing. Mainly their aim is to increase the visibility in Search Engines. SEO is use to get higher ranking in web search result while SEM is use to get you more search engine visitors. As the market is modernising day by the, each and everyone is using short terms like marketers. Sometimes our clients get confuse that’s because of these acronyms words, which often also confuse us. For example search engine optimization is expressed as SEO and search engine marketing is as SEM.
What is search engine optimization ?
Optimization means to reduce a complex task into an easy one, so as the name indicates search engine optimization also provides technique to make your website traffic free in any search engine. Search engine easily and fast can search any optimized website, so that SEO provides higher ranking to your website by optimizing your web traffic. The web industry and Search engine optimization are always being up to date with the Google’s algorithm and it’s on page off activities. They take care about Google’s activities to get higher ranking to their websites.
On page SEO
1. Optimized Meta data incorporating selective keywords
2. Quality written and optimized page copy incorporating selective keywords
3.Clean and well formatted page URLs
4.Optimized page load speed
5.Social sharing mixture within your content
Off page SEO
1.Share link to attract and obtain quality inbound links
2.This makes up the vast greater part of Off-Page SEO overall
3.Social sharing signals
What is SEM ?
Promotion of any websites and their visibility in search engine is increase by search engine marketing. Optimization and advertising are the helpful tools to make it possible. Search engine marketing is a marketing process to make your website easily searchable by providing them higher ranking with the help of paid or unpaid advertising services. Paid services take money to advertise your website at provided web space and searched web results. Simply you need to buy space in the search page result a just publish your website over there so that anyone can take a look over it when someone is going to search any desire result.
Search engine optimization is more significant way to search your result and it also reduce the web traffic. Instead of searching your result it is more convenient to click on the ads displayed in the search result. It is easy for anyone to click on those ads which are paid services to make your websites easily searchable in web database. Social media platforms like facebook, twitter are also trying to increase their traffic platform for better advertisings results. Now every person loves to use social media for their personal or professional success because social media has the power to increase traffic to your business fast. Additionally you can promote your business, product or website through the social media. So if anyone wants to get a faster promotion and recognition to its brand then social media is the right way for.